It’s the small, consistent actions that create the biggest ripples
THE BIO-HACK
It's Blue
EatBlue™
Eat Calmer. Feel Fuller.
NEUROSCIENCE FOR YOUR APPETITE
The biohack
your fork
has been missing
Studies show that colour influences how the brain perceives food — shaping hunger, pace, and satisfaction.
Blue activates the body’s rest-and-digest response, slowing the nervous system and helping you eat more consciously.
We designed EatBlue™ to harness that natural mechanism — translating decades of research into a simple daily tool.
Behavioural
design for your appetite
Traditional diets focus on restriction.
EatBlue™ focuses on perception.
By introducing a subtle visual cue — the calming colour blue — your nervous system shifts into a slower rhythm.
The result: you chew slower, feel fuller sooner, and enjoy your food more.
Please note: Individual experiences may vary. For health
or weight-related concerns, please consult a qualified professional.
What the research says
“Blue became my evening ritual. It changed how I feel about food.”
Mark, 41, Toronto
CHANGE YOUR UTENSILS, CHANGE YOUR APPETITE
EatBlue
A NEW HUE FOR A BETTER YOU
A movement
for mindful living
This isn’t just about cutlery —it's about reclaiming our time, our focus, and our connection to food.
About choosing mindful enjoyment over mindless consumption.
About small, intentional choices that ripple into something bigger — for ourselves, our communities, and our planet.
Here, mindfulness isn’t an idea — it’s a colour.
And it’s the start of something better.
“The most radical act today is to slow down and be mindful.”